By:
Common Sense PR 0 days 13 hours 20 minutes ago Channel: Lifestyle
Journalists and bloggers are often willing to put up with a fair amount of inconvenience in the pursuit of a story, but when the inconvenience is the news conference you’re holding, you know there’s a problem.
Here’s the unimpressed commentary by hosts of the Evil Avatar Radio show/podcast, after the early morning Nintendo press conference they attended at the E3 video game industry conference.
Scott: (no one seems to use last names on Evil Avatar Radio) They got us up so early, we thought, Are they going to feed us? “Yeah, they’re going to have food for you, coffee … We’re going to take care of you.” Got on the charter — the bus that they had there and drove out to Hollywood — which is a dump, by the way. Got there and had to wait and wait and wait. All they had was coffee, which is nice, but some people don’t drink coffee. … and no food, so we’re hungry.
Scott: Then the show started, and we thought, maybe we’ll get some news here and it will take your mind off how hungry you are. Nope!
Nick: The whole press conference can be summed up in this phrase: “Our numbers — let me show you them…. Let us tell you about how many we’ve sold, how many we’re going to sell of our systems.”
Scott: Anyway, Nintendo killed our day, basically.
Here’s the attitude our intrepid journalists brought to the next news conference, and their coverage of Nintendo:
Scott: Luckily, Sony had buses waiting for us when we got done. We got on a bus, and they shipped us to the Shrine Auditorium. . . . Sony f**kin’ blew Nintendo out of the water as far as coffee and food. (laughs) You’ve got to understand, I know we’re praising f**kin’ fruit smoothies, but we were thirsty and hungry…. Starving.
Moral of story: Try not to piss off the people you’re trying to impress.
By:
Common Sense PR 2 days 7 hours 34 minutes ago Channel: Lifestyle
Not all of us absorb information from text equally.
Some of us can read a passage, but without a visual cue, the information slips away quickly.
And others retain text just fine, but get bored staring at big blocks of text.
Unless you’ve decided you only want to appeal to a cross-section of your potential audience, you should use some design tricks to attract and retain readers, and to give your ideas more impact.
There are good examples of info-graphics and visual representations of complex ideas all around us. Just watch five minutes of CNN’s The Situation Room, and you get the idea.
Image by Eric Eggertson. Available for use under a Creative Commons license.
By:
Common Sense PR 5 days 1 hours 35 minutes ago Channel: Lifestyle
Worth reading:
How to Succeed in PR Campaigns - Public relations professor Karen Russell gives pointers to students about the practical portion of their studies - a campaign.
The Iran Photo Manipulation Corrections - Craig Silvermans Regret the Error lists some of the apologies from media organizations, after a doctored photo of an Iranian missile test showed four missiles being fired. The original photo shows that the fourth missile launcher was replaced with a duplicate of one of the other missiles. (link via Spin Thicket)
By:
Common Sense PR 6 days 10 hours 3 minutes ago Channel: Lifestyle
No, Im not quitting this public relations blog.
But after three years of public relations blogging, I need help keeping up with events, trends, innovations and ideas.
If you (or someone you know) have a passion for business communications and the ability to communicate ideas and strong opinions with brevity and zest, get in touch with me.
Im looking for a co-blogger who can be responsible for five posts a week, covering a range of topics.
I tend to write longer think pieces and short business tips. It would be nice to have someone who has a slightly different perspective on the world of organizational communications, but not so different that were constantly contradicting each other (though that could be interesting, too!).
The most important qualifications are that you be a real person, are passionate about what you write, are willing to reach out to people and businesses for stories, interviews, etc., and like to read and comment widely on business blogs.
Common Sense PR has a decent-sized audience, but with some extra effort on the promotion side, it could easily grow in reach and influence.
If you think you can add some zing to an established business blog like this one, read through some of the archived posts and contact me at eric.eggertson@b5media.com. The compensation is a fraction of what your writing is worth, but better than no compensation at all!
If you arent up to the daily grind of professional blogging but are still interested in reaching our readers, contact me about doing an occasional guest post. If you like to gamble, just write a post and send it to me.
Im looking forward to hearing from someone who shares my interest in the occasionally annoying, sometimes bizarre, but usually interesting intersection of the media, the public, employees, investors and legislation that we know as the public relations business.
The fashion PR pro talks about her days as a fashion editor with some major titles, and the transition to the public relations side of the equation.
Heres a glimpse of the interview:
Im very picky about the companies well represent. I started this company with the reputation of being someone with a trained editors eye and as soon as we show something uninspired to the editors in New York , we lose our credibility. We show our clients lines to the national press in NY twice a year and about 60-70 editors come see us in a hotel suite (over a span of three days) where we set up all of our clients products. Editors are very busy- I know from experience- so if we waste their time they wont bother coming back the next time. We have to make sure its worth their while. And quite frankly, I dont want to fake the enthusiasm! We really love and believe in our clients.
Also seethe Ruby Press Blog, a collection of short posts and photos, not necessarily about the agencys clients.
How to Succeed in PR Campaigns
