Frustrated that a versatile and dependable cosmetic was absent in the fashion photography world, Frank Toskon and Frank Angelo, both devotees to the fashion world, decided to make it happen. The problem was that the strong lighting conditions used on set created an environment where conventional makeup either photographed badly or didn’t hold up at all; for that reason, the duo came up with a cosmetics line to fill the gap between makeup artistry and fashion photography while attracting people of all ages, races and sexes. With their stunning image, MAC took the beauty industry by storm. At last, makeup artists could create special effects without the use of stage makeup. Over the last ten years, MAC has gained enormous success, introducing hundreds of lipstick shades, eye shadows, blushes, and hair care to the beauty world. It’s recognized as one of the most in-demand cosmetic lines around and is sold at most cosmetics counters and upscale department stores. With an artsy-based edge rooted in the company’s history, MAC believes that new trends bring new faces; they’re constantly changing and evolving their products to ensure that continues. Dita von Tesse, Christina Aguilera and Fergie are just a few famous faces who love and support the glamorous brand that enables the average girl form her own urban look that is wearable from dawn till dusk.
