During a time when frequent chemical services and style changes were routine for any aspiring actress, Paula Kent grew frustrated that her hair was sensitive to many of the products used by makeup artists and hairdressers. The actress/model teamed up with hairdresser/chemist, Jheri Redding in 1969 to create a product that was more appropriate for delicate hair types. They developed formulas that were based on protein technology and cosmetologist recommended products. Because hair can absorb topically applied proteins, salons were able to condition hair internally over the long-term. The brand pioneered the “Scientific Approach to Beauty” and revolutionized the professional salon business by introducing the concept of protein reconditioning. Redken balances its concrete past of science with encouragement from the industries dynamic educators and the street sense of fashion that keeps Redken on the cutting edge. Now a global leader in professional hair products, Redken has lines of hair care, color and styling products available in professional hair salons and almost all beauty supply stores across the country.
